Quality & taste of our organic EVOO start from the environment Atlas Olive Oils is a 4 Generations Family Company, with an Ancient Tradition for olive oil, since 1887. We produce organic EVOO of superior quality only from our own Organic Family Farms. Trusted by Award-Winning Chefs. We represent one excellence of the culinary culture of Morocco. HYDROXYTYROSOL & THE DESERT Naturally rich in Polyphenols, particularly Hydroxytyrosol Because of the harsh environment of the desert (127F during summer, rocky soil, roots cannot develop easily, lack of water), the olive trees are so stressed that a phenomenon of panic (survival instinct) occurs. This causes the olive trees to produce a huge quantity of polyphenols (antioxidants) to survive. The resulting olive oil contains an extraordinary hydroxytyrosol value.