It is the result of intensive wording research, which comes from the original processing protocol of Cella in 1899 and offers the perfect synthesis from tradition, cosmetic effectiveness and respect for the environment. When barbershops were the places where you could treat yourself to moments of pleasure and well-being, when Cella opened in the heart of Milan and became the point of reference and style in the world of Italian shaving. It was 1899 when the formulation knowledge of master soapmakers and perfumers and our passion for excellence and high craftsmanship created exclusive products for men and professional hairdressers. In the 1950s and 1960s, Cella's radio jingles and advertising carousels became famous. And Felice, our testimony, a smiling vintage icon, entered the homes of the.
