SOFT-BAKED & WHOLE GRAIN: Zbar is an organic, soft & chewy snack bar made with 10-12g whole grains; it is also a good source of fiber. CLIF Kid Zbar is an organic, baked whole grain, granola bar snack, made with a blend of carbohydrates, fiber, protein, and fat to give kids energy so they can keep zipping and zooming along.