Really fruity taste, great for encouraging kids to brush! An excellent choice for babies & children who dislike mint. A certified organic toothpaste safe for brushing babies' gums and milk teeth. This natural toothpaste is made without Fluoride, SLS, Triclosan, Sorbitol, Parabens, phthalates, artificial sweeteners, petrochemicals and colourants to bring you the purest children's toothpaste that nature can offer. Recommended by Midwives. Suitable for vegans and vegetarians. Certified organic by EcoCert. This product contains fairly traded ingredients.