Its Pure Organic Henna Hair Dye in Auburn 100 Natural Vegan Gluten Free PPD Free Hair Dye Ammonia Free Resorcinol Free Peroxide Free Volumising Strengthening Revitalising. SUITABLE FOR ALL SKIN & HAIR TYPES: It's Pure Organic can be used by anyone and is particularly suitable for those with sensitive skin or who are allergic to regular hair dye / PPD / Ammonia.