Mario Lorenzin Radicchio BELLEZZA Shampoo is a gentle, high-quality cleanser designed for women's hair, suitable for frequent washing, allowing for daily hair hygiene. It is an iso-epidermic product, chemically similar to the skin, and maintains the lipid balance of the tissues. With its physiological PH, it does not leave hair greasy, does not cause the rebound effect, that is, additional sebum production by the scalp, and does not irritate the outer layers of the epidermis.