My sulfate-free sweetness shampoo cleanses hair, smoothes it, and hydrates and strengthens the hair fiber. Red algae extracts strengthen hair and give the shampoo a velvety touch. Aloe vera and vegetable glycerin give My sweetness a alto Moisturizing power. Respectful of even the most sensitive hair types, this strengthening and hydrating shampoo with a fruity fragrance is ideal for everyone, including pregnant women and children as young as 3 years old. Texture: Liquid gel in a tube that transforms into a creamy foam.