Always Organic 5 g Protein Per Serving 16 g Whole Grains Per Serving Excellent Source of ALA Omega-3† USDA Organic Non GMO Project Verified Vegetarian Certified Organic by Quality Assurance International (QAI) Whole Grain 16 g or More Per Serving Eat 48 g or More of Whole Grains Daily Kosher Real Crunchy Cereal (and it's not just for hippies) ALA omega-3-rich flax seeds† Fiber-filled whole grains The recipe of our Flax Plus Multibran Flakes is a blend of organic wheat, oat bran, and flax seeds for a deliciously crunchy cereal you can't help but love. And with such simple, wholesome ingredients - you'll see how good organic food can be. An Organic Legacy "Our always organic promise goes back to the family farm I was raised on - well before the organic 'industry' began.