Certified organic Hungarian sweet paprika from raw peppers grown in the world-renowned region of Szeged. The result is the finest paprika powder with an outstanding ruby red colour, a unique taste and a rich aroma. Its characteristically intense flavour stems from the caramelization of naturally occurring sugars during the gentle drying and grinding process. This is paprika with character, and a pantry essential to elevate your dishes.This versatile spice gives a delicious boost to your meals, simply sprinkle it over baked potatoes, roast meat or omelette. Alternatively, try adding it to curries and casseroles for a mouth-watering flavour infusion. Paprika is a hallmark of Hungarian cuisine, essential in dishes like goulash soup, stuffed peppers as well as paprika potatoes.Received 2* at the 2019 Great Taste Award.