Founded in 1967 by Craig Sams and his brother Gregory to bring natural foods to consumers as he believed they are better for body and planet They created Whole Earth, pioneering the production of organic & natural foods that taste great too. These products were made available to a wider market for those who wanted to eat healthy, tasty food and also cared about the planet. Whole Earth have kept those ideals with them to this day. Whole Earth products will always be made with natural INGREDIENTS sourced from responsible growers and suppliers.