This shampoo is enriched with powerful natural ingredients like Rosemary Extract to stimulate hair growth, Hydrolyzed Keratin to strengthen and repair damaged hair, Aloe Vera Extract to deeply hydrate and soothe the scalp, Pro Vitamin B5 to improve moisture retention and add shine, and Peppermint Oil to refresh the scalp with a cooling sensation. The formula helps promote stronger, healthier, softer, and shinier hair while being paraben-free, sulfate-free, silicone-free, and cruelty-free.