Add the supreme depth of a starless night sky to your hair with It’s Pure Indigo Black Hair Dye. It’s a chemical free hair colour that darkens brown hair to a luscious, deep black. Benefits: - All natural hair dye that’ll give you the deep, dark colour you’re looking for - Gives your hair exquisite shine - Helps to make your hair look beautifully healthy - Packed with the power of Ayurvedic herbs - Your hair will gradually darken over time, even after the first wash - Contains absolutely no additives and is 100% organic