Turn your already luscious locks into a true spectacular with this completely natural very dark brown hair dye. It’s Pure brings you completely chemical free and 100% organic deep, rich colour. Benefits: - Completely natural very dark brown hair dye with no chemicals - Gives your hair a glossy shine - Ayurvedic herbs help to make your hair look healthy - Volumising and strengthening for hair to be proud of - Get an even darker shade with repeated applications - Contains absolutely no additives and is 100% organic